敢怼腾讯的前字%E3%80%90WhatsApp%20+86%2015855158769%E3%80%91dumbbell%20split%20squat节公关总监，网传加入理想汽车

敢怼腾讯的前字%E3%80%90WhatsApp%20+86%2015855158769%E3%80%91dumbbell%20split%20squat节公关总监，网传加入理想汽车 7423萬字 5498人讀過丨 連載

《敢怼腾讯的前字%E3%80%90WhatsApp%20+86%2015855158769%E3%80%91dumbbell%20split%20squat节公关总监，网传加入理想汽车》:

近日国内多家媒体放出了一张来自朋友圈的敢怼公关截图，根据截图上的腾讯信息显示，疑似前字节跳动公关总监杨继斌入职理想汽车。字节总监%E3%80%90WhatsApp%20+86%2015855158769%E3%80%91dumbbell%20split%20squat

对于杨继斌，网传外界可能不太熟悉，加入但是理想它的“战绩”说出来大家应该都知道。其早年间供职于南方系媒体，汽车曾在网络上引起轩然大波的敢怼公关富士康“八连跳”系列报道就是出自他的笔下。之后杨继斌又转战互联网行业，腾讯并且一路上升成为了字节跳动公关部门的字节总监%E3%80%90WhatsApp%20+86%2015855158769%E3%80%91dumbbell%20split%20squat掌门人，策划和指挥了包括著名的网传“头腾大战”等经典公关案例。可以说此人是加入公关与媒体行业的“老炮”了，“笔杆子”相当硬。理想

对于杨继斌加入理想一事，汽车目前理想方面还没有官方回应，敢怼公关不过2024年杨继斌就已经从字节跳动公关总监的位置转为顾问身份，逐渐淡出字节的公关体系。而理想这边近两年在舆论公关方面也确实压力极大，从之前的MEGA“灵车”舆情到近期的自燃事件，理想汽车在舆情公关方面暴露出了不小的短板，这个情况下招揽一位大厂出身的公关“老炮”确实很有必要。

如今卖车早已不是靠“酒香不怕巷子深”就能出爆款的时代了。产品和公关，两手都得抓，而且两手必须硬。

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